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Privacy Policy

Version 1.0 · Last updated June 29, 2026

READ THIS CAREFULLY BEFORE PROCEEDING: This Platform is an educational and interactive biometric tracking software interface featuring an artificial intelligence-driven conversation companion (the “AI Avatar”).

THIS APP DOES NOT PROVIDE MEDICAL ADVICE OR CLINICAL DIAGNOSES.

All software insights, automated symptom pattern maps, community data benchmarking, and dialogue generated by the AI Avatar are for informational and educational purposes only. The platform is not a substitute for professional medical evaluation, clinical diagnostics, advice, or physician-directed treatment plans. If you experience severe pain, sudden physiological shifts, abnormal hemorrhaging, or an apparent acute health crisis, immediately seek physical consultation with a Registered Medical Practitioner or go to the nearest emergency medical facility.

Our Commitment to Your Privacy

We are founded by healthcare professionals committed to the highest ethical standards of medical confidentiality, patient trust and data privacy. We recognize that information relating to women's reproductive, hormonal and overall health is deeply personal and are committed to collecting, processing, storing and protecting such information in a transparent, secure and responsible manner. Your personal data is processed strictly in accordance with the Digital Personal Data Protection (DPDP) Act, 2023, the Digital Personal Data Protection Rules, 2025, and the Information Technology Act, 2000.

Information We Collect & Purposes of Processing

Under Section 5 of the DPDP Act, we provide an itemized list of the personal data we collect and the precise purposes for which it is processed:

Registration Data — Name, email address, mobile number and account credentials. Purpose: to create, authenticate, secure and manage your user account and enable access to the Platform.

Health & Wellness Data — Menstrual cycle information, physiological symptoms, hormonal health information, pregnancy and fertility details (where voluntarily provided), medical history, lifestyle information, mood, sleep patterns and other wellness-related information. Purpose: to enable personalized wellness tracking, generate AI-powered educational insights, monitor health trends and provide customized guidance through the Platform.

AI Interaction Data — Text messages, voice inputs, prompts, responses, feedback and other interactions exchanged with the AI Companion. Purpose: to understand and respond to your queries, personalize your experience, maintain continuity of conversations, improve the quality and safety of AI-generated responses, and enhance the functionality of the Platform. Facts and preferences drawn from these interactions are kept in your profile so the companion can remember them; you can view, correct or delete them at any time under Profile — What her remembers.

Payment Information (where applicable) — Subscription details, transaction reference numbers and limited billing information processed through authorised payment service providers. We do not store your complete debit or credit card details. Purpose: to process subscriptions, facilitate payments, maintain transaction records and comply with applicable financial and legal obligations.

Technical & Device Data — IP address, device identifiers, device type, operating system, browser type, application usage information, crash reports, cookies and device analytics. Purpose: to maintain the security, integrity and performance of the Platform, prevent fraud, troubleshoot technical issues, analyse usage patterns and improve user experience.

The Nature of Valid Consent (FISU-UW)

Your privacy and autonomy are fundamental to the manner in which we process your Personal Data. We process your Personal Data only after obtaining your valid consent, except where processing is otherwise permitted or required under applicable law. By registering on or using the Platform and affirmatively selecting “I AGREE” or any equivalent consent mechanism, you acknowledge that your consent is Free, Informed, Specific, Unconditional and Unambiguous (“FISU-UW”), and that you have read and understood this Privacy Policy and the purposes for which your Personal Data will be processed.

We believe in providing you with meaningful control over your Personal Data. Accordingly, we do not bundle consent for unrelated processing activities, and wherever reasonably practicable, you may choose whether to provide optional information or participate in optional features of the Platform. You may also review, update or correct your Personal Data at any time through your account settings or by contacting us using the details provided in this Privacy Policy, subject to applicable law and reasonable verification requirements.

You may withdraw your consent, in whole or in part, at any time through the “Privacy Settings” section of the Platform or by contacting our Data Protection Officer. Upon withdrawal of your consent, we and our authorised Data Processors shall cease processing the relevant Personal Data within a reasonable period, unless such processing is required or permitted under applicable law. Please note that withdrawal of consent shall not affect the lawfulness of any processing carried out prior to such withdrawal. Where the processing of certain Personal Data is essential for providing the core functionalities of the Platform, withdrawal of consent may result in the suspension, restriction or discontinuation of some or all of the services or features available to you.

Processing of Children's Data (Users Under 18)

Our Platform takes adolescent privacy with utmost seriousness.

Age Verification: We deploy age-gating mechanisms upon sign-up.

Age Restriction: The Platform is intended solely for individuals who are eighteen (18) years of age or older. Persons under 18 are legally children under the DPDP Act and are not permitted to create an account or use the Platform.

Children's Data: We do not knowingly collect or process the Personal Data of anyone under 18. If we become aware that we have collected such data, we will delete it promptly. If you believe a child has provided us with Personal Data, please contact our Data Protection Officer using the details below.

Use of Artificial Intelligence and Automated Processing

Bloop – My Stree Soul uses an Artificial Intelligence (“AI”) Companion to provide users with personalized educational content, wellness guidance and information relating to menstrual health, hormonal changes, fertility, pregnancy, emotional wellbeing and other aspects of women's health. In order to generate contextual and relevant responses, the AI Companion processes the information voluntarily provided by you, including your health and wellness information, symptoms, lifestyle inputs, menstrual and reproductive health data, and your interactions with the Platform.

The AI Companion analyses the information provided by you to identify patterns, generate personalized insights and respond to your queries in real time. The AI does not independently verify the accuracy of the information submitted by you and does not make autonomous medical decisions, diagnose medical conditions, prescribe medication or replace the clinical judgment of a qualified healthcare professional. Any recommendations or responses generated by the AI Companion are intended solely for informational and educational purposes and should not be relied upon as professional medical advice.

The AI Companion is intended solely as an educational and wellness support tool and should not be relied upon as a substitute for professional medical advice, diagnosis or treatment. You should always seek the advice of a qualified registered medical practitioner or gynaecologist regarding any medical condition or before making healthcare decisions based upon information provided through the Platform. The Platform must not be used in the event of a medical emergency. If you believe that you or any other person is experiencing a medical emergency, you should immediately contact the nearest emergency medical service or seek urgent medical assistance.

Your interactions with the AI Companion may be securely stored and processed for the purposes of providing continuity of your experience, improving the quality, safety and performance of the Platform, resolving technical issues, ensuring security, complying with applicable legal obligations and, where applicable, enhancing our AI systems. Where Personal Data is used for improving or refining AI models, such processing shall be undertaken only in accordance with applicable law, appropriate technical and organizational safeguards, and this Privacy Policy. We do not use your Personal Data for profiling, targeted advertising or any unrelated commercial purpose without obtaining your consent where required under applicable law.

AI Avatar Limitation of Liability Disclaimer

The Platform's interactive AI Avatar utilizes machine learning algorithms to assist you in understanding hormonal and wellness variations.

Not Medical Advice: The AI Avatar is an automated wellness and educational companion. It does not provide medical advice, clinical diagnoses, or active treatment protocols.

Emergency Situations: The Platform must not be used in medical emergencies. Always consult a qualified registered medical practitioner or gynecologist for clinical symptoms.

Sharing and Disclosure of Personal Data

We treat your Personal Data with the highest degree of confidentiality and do not sell, rent, trade or otherwise commercially exploit your Personal Data. We may share your Personal Data only to the extent necessary for providing, operating, maintaining and improving the Platform, and only with trusted third-party service providers who are contractually obligated to protect your information and process it solely for authorised purposes. Such third parties may include cloud hosting providers, payment gateway service providers, technology and software service providers, communication and analytics service providers, and other vendors engaged to support the operation and security of the Platform. Where expressly authorised or requested by you, we may also share relevant health information with qualified healthcare professionals, diagnostic laboratories or other healthcare partners for the purpose of facilitating healthcare-related services. We may further disclose your Personal Data where such disclosure is required under applicable law, pursuant to a lawful order of a court, governmental authority or regulatory body, or where necessary to establish, exercise or defend legal rights, prevent fraud, protect the safety or security of users, or comply with our legal and regulatory obligations. In all cases, we endeavor to ensure that any recipient of your Personal Data maintains appropriate confidentiality, security and data protection standards consistent with applicable law.

Data Security, Retention, and Erasure

Reasonable Security Safeguards: In compliance with Section 8(5) of the DPDP Act and Section 43A of the IT Act, 2000, we implement robust technical controls including AES-256 bit encryption for data at rest, TLS 1.3 encryption for data in transit, and restricted role-based access. We regularly review and update our technical and organisational security measures to protect Personal Data against unauthorised access, alteration, disclosure, loss or misuse.

Retention Period: We retain your personal data only for as long as your account remains active or as long as necessary to fulfill the specified healthcare tracking purposes.

Data Erasure: If you delete your account or remain inactive for a continuous period of 3 years, your personal data will be completely erased and purged from our servers and those of our Data Processors, subject to a 48-hour prior structural notification as required by law.

See our Data Retention Policy for the full retention schedule by data category.

Rights of the Data Principal

Under Chapter III of the DPDP Act, you possess the following actionable rights:

Right to Access: The right to obtain a summary of your personal data being processed and the identities of any third-party processors handling your data.

Right to Correction and Completion: The right to correct inaccurate data or complete incomplete profiles.

Right to Erasure: The right to demand absolute deletion of your data when the purpose of collection is fulfilled.

Right to Nominate: The right to nominate any other individual to exercise your privacy rights in the event of death or incapacity.

Grievance Redressal Mechanism & Statutory Complaints

If you have any queries, concerns, or grievances regarding the processing of your personal data, or wish to exercise your rights, please contact our designated Data Protection Officer (DPO):

Name of DPO: [To be provided]

Designation: Data Protection Officer & Compliance Head

Address: [To be provided]

Email Contact: [To be provided]

We are legally bound to acknowledge and resolve your grievances within 30 days of receipt. If you are unsatisfied with our redressal or believe your data privacy rights have been violated, you have the absolute statutory right to file a formal complaint with the Data Protection Board of India (DPBI).

Multi-Lingual Availability

As mandated by Section 5(3) of the DPDP Act, this Privacy Policy and our Notice forms are intended to be made available in English and regional Indian languages via a language toggle on the Platform. This capability is being rolled out; English is authoritative until additional languages are published.

Changes to this Privacy Policy

We may revise, modify or update this Privacy Policy from time to time to reflect changes in applicable laws, regulatory requirements, technology, our business operations or the services offered through the Platform. Any revised version of this Privacy Policy shall be made available on the Platform and shall become effective from the date specified therein. Where any changes materially affect the manner in which we collect, use, process or disclose your Personal Data, we will provide appropriate notice through the Platform or such other communication channels as may be considered appropriate under applicable law. Your continued use of the Platform after the effective date of the revised Privacy Policy shall constitute your acknowledgement of such changes, except where fresh consent is required under applicable law, in which case we shall obtain such consent before processing your Personal Data in accordance with the revised Privacy Policy.